ZOLA

Since its inception, Zola has sourced the best plant-powered ingredients, combined with natural electrolytes, to produce great tasting hyrdrating beverages. This wasn’t about creating a new brand positioning, it was really about coming in and understanding the existing core elements within our brand’s DNA and being able to communicate that in a better way." Chris Cuvelier, Head of Beverage-Caliva (full article here)

After being acquired in 2016 by KarpReilly, Zola's rebrand cemented the hold on plant-based hydration and nutrition. This rebrand set the stage for Zola to be acquired in 2019 by cannabis heavyweight Caliva. "We’ve got a unique opportunity to build a portfolio of brands that can gain product authenticity in the cannabis channel and can also be infused with hemp-based CBD in the mainstream markets." Cuvelier (full article here). Still plant-powered

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PROJECT SCOPE:

BRANDING • PACKAGING • MARKETING MATERIALS • ENVIRONMENTAL